diff --git a/README.md b/README.md
index bdd63cc..976d2e6 100644
--- a/README.md
+++ b/README.md
@@ -25,7 +25,16 @@ for agents that run on your machine (see "MCP server" below).
 
 ## Install
 
-Build from source (the only install path today):
+With Homebrew (macOS and Linux):
+
+```bash
+brew install appcues/tap/appcues
+```
+
+The formula lives in [appcues/homebrew-tap](https://github.com/appcues/homebrew-tap)
+and is updated after each release. Upgrade with `brew upgrade appcues`.
+
+### From source
 
 ```bash
 git clone https://github.com/appcues/cli.git